Social commerce key for brands seeking growth in China, CEO and founder says
Sales driven by social commerce expected to reach US$363.3 billion this year, about 13 per cent of all e-commerce retail sales in China, according to research firm eMarketer
Hong Kong-based artificial intelligence (AI) marketing platform EternityX is helping global brands such as LVMH tap China’s US$6 trillion domestic consumer market by placing adverts on several “social commerce” platforms.
Social commerce, a new sales channel where social media drives sales, has become a hot trend in China, with consumers going digital in big numbers amid the coronavirus pandemic.
“Social commerce will be the key trend for all the brands that want to invest and grow in China,” said Charlene Ree,
from SCMP。

EternityX’s chief executive and founder.
The average Chines
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